K Sera Sera Ltd in relentless pursuit of its vision of quality Entertainment & Education, introduces THE MINIPLEX - a unique and revolutionary concept of full High Definition Digital Cinema through Satellite. The Miniplex is designed to give Multiplex Feel atHALF THE PRICE. The first Miniplex of K Sera Sera was launched on 27th January 2010, in Ahmedabad by Shahrukh Khan. Continuing the mission the leading Bollywood entertainment house ensured that the concept comes alive in Mumbai, the Capital of the Capital of Indian Entertainment industry.
At the Inauguration, noted film maker Mukesh Bhatt said, “The concept of Miniplex is a unique idea and is indeed a need of time. It is a win-win situation for the audiences and film industry alike. Considering this is the first Miniplex amongst the many more to open in Mumbai, we already have taken a huge step towards the next generation of business of exhibition of cinema.”
Miniplex is a concept of a Mini Theatre having 2 to 3 screens with a capacity of around 80 seats per screen. The latest Satellite Technology is also used to project “Live and Interactive Education” content in these theatres in the morning hours for coaching classes of competitive Exams With the transition from Print Cinema to Digital Technology Projection, K Sera Sera has launched its 3D Compatible Full High Definition Cinema Projection Technology via Satellite for the theatre owners in India. Besides immense cost savings in prints, it eliminates any leakage of content and promises timely release of films across all centres, increasing BOX OFFICE potential and providing excellent cinema experience to the audience. K Sera Sera being the only technology provider of Full High Definition cinema through satellite of 1920 X 1080 resolution, is poised to capture a big market share, with 130 single screens already under its umbrella and having closed 110 Miniplex deals; with 32 underway for fit outs.
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