Actress Madhuri Dixit launched NEW Olay Regenerist in India Brings Olay’s Premium Anti-ageing Skin Care Range to India

Actress  Madhuri Dixit  launched Olay Regenerist, Olay’s premium skin care range on 2^nd November 2011at Hotel J W Marriot, Mumbai, India. She is the official brand ambassador and the face  of the Olay Regenerist range in India and unveiled the premium range from Olay in Mumbai. Olay Regenerist – Olay’s premium anti-ageing skin care range- has been recommended and awarded by beauty magazines around the world,  and now makes its way to India. 

With its breakthrough anti-ageing technology, the new Olay Regenerist has an exclusive amino-peptide complex which helps women achieve dramatically younger looking skin without clinical skin treatments*. Wrinkles, frown lines and sagging skin may be part and parcel of ageing but it’s not the end of the road for women seeking ever-youthful looks.

Challenger of What’s Possible, Madhuri Dixit added, “Being a doctor’s wife, I understand the importance of treating skin at the cellular level. This is why I am especially excited about Olay Regenerist finally coming to India. Of course, as a brand, Olay’s Challenge-What’s-Possible philosophy resonates with my own beliefs and my approach to life, work and all that surrounds me! I urge women to challenge what’s possible for their skin and use Olay Regenerist to get dramatic results on their skin without having to go through drastic measures”

At the launch, Madhuri explained the process of cellular regeneration fostered by amino-peptide complex which is the main ingredient in Olay Regenerist’s range. She also highlighted the fact that it is one of the simplest & most effective ways of acquiring younger looking skin without going through clinical procedures*. She is proud to be associated with a brand that has been loved by women world over. Olay Regenerist is Olay’s most awarded range, having won recommendations and awards from many international beauty and lifestyle magazines.

Commenting on the launch of Olay Regenerist, Sonali Dhawan, Head, P&G Beauty said, “P&G is proud to bring its premium anti ageing boutique to India. The wait is finally over; it is here for women who want dramatic results but who do not believe in invasive clinical skin treatments. The amino peptide complex has been historically used for cell regeneration giving you dramatic results without drastic measures .The startling numbers of women that have joined our product waiting list  before we’ve launched has only proved it is one of the most awaited products. There are over 11,400 women already on the waiting list for Olay Regenerist in India.”