In an Electrifying Live Concert
Saregama India Ltd., India ’s flagship Music and Entertainment Company, launches ‘SAREGAMA’s ICONS NXT’ with UTV Bindass at f Bar & Lounge, The Ashoka, New Delhi in an Electrifying Live Concert.
Saregama’s ICONS NXT with UTV Bindass has identified great new talent for promoting mainstream artists to revive Mainstream Popular Music and fashion them into the Next Generation Music Icons. Through this unmatched initiative, the nation’s most prestigious company will create music that goes beyond the realm of convention and promote it along with India ’s leading youth br and , UTV Bindass!
Saregama and UTV Bindass search for the country’s finest and most talented artists has so far yielded five exciting young acts that guarantee a massive fan base. This gamut of artists will be showcased on UTV Bindass in a variety of contemporary genres, with each Iconic figure redefining a style. The hugely popular artists being featured are of the likes of Samar & Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory.
Tonight these b and s perform live and enthrall an enthusiastic audience with the magic that they create on the stage with their unmatched music and presence… As part of the digital initiative, world’s leading content platform, Youtube will do a worldwide live premier of the entire concert. Yupp tv, a leading digital platform will stream the concert live across 5 million h and sets, connected devices, gaming consoles etc across the world. Leading youth television channel, UTV Bindass will create special vignettes on the concert and showcase them on the channel for the music aficionados.
As stated by Mr. Adarsh Gupta, Business Head-Music, Saregama India Ltd., “Saregama Icons Nxt with UTV Bindass is a platform to launch a wave of new artists year on year for reviving mainstream popular music. With this live concert we showcase the talent of our current year’s Icons Nxt to the Nation on a platform, that artists will aspire to be launched on.”
As stated by Mr. Keith Alphonso, Business Head – UTV Bindass, “There is nothing new about the innate connection between music and youth. The youth TG has consistently defined the next wave of music. To create the next generation of music icons we are pleased to partner with SAREGAMA ICONS NXT to promote the country’s finest and most talented young musicians. Through this partnership we look forward to further strengthen our connect with music and thereby with our audiences too.”
In this endeavor of reviving the popular music, Saregama has partnered with various prestigious platforms:
· Talent house, a global talent networking portal that addresses artists across creative initiatives has supported the endeavor, having agreed to front the search for this property for the next five seasons.
· Flipkart, one of the largest online shopping stores has come on board to promote and retail the artist albums with heavy online support across platforms. They have initiated a pre booking feature for sale of CDs online. “
· Nokia has partnered with Saregama India to launch the music of these talented artistes on Nokia Music Unlimited service – Nokia’s revolutionary digital music service for its devices.
· Planet M who will promote and sell the music albums of the artist;
· Big Cinemas the leading multiplex chain for promoting the property across their multiplexes.
This year the artists who have managed to succeed through the grueling music benchmarks are:
SAMAR SANAM:
Samar & Sanam were part of a b and called SQS Supastars formed by Times Music after having won a National Competition in 2010. They have Music Videos with millions of views on Youtube as well played across TV channels and Radio stations across India . Sanam’s energizing vocals along with Samar ’s unique production skills defines them as true pop-stars.
PHOENYX
Phoenyx is a complete audio-visual experience involving cutting edge electronic music production and live performance. Major genres include all kinds of Electronic Dance Music including Electro House, Electro Pop, Club House and Dubstep with special focus on Dubstep. Unique aspects of Phoenyx include orchestral elements fused with electronic sounds to bring out a brilliant cinematic, dramatic and emotional experience unmatched in the industry.
PAAPI 4
For the first time ever, three celebrity music composers have come together to create a completely new genre of music which is Humour Rock with lyrics that are fun!! Their sound is unique and an extension of their own unique personalities. The album is a benchmark album in terms of cutting edge sound and production values with extremely humorous songs which have quirky titles such as Rickshaw mein Romance, Vada pav, Two timing etc, which have an instant connect.
NASHA
Nasha is a Delhi based Sufi Rock b and that plays soulful music in a modern contemporary rock version. They have performed at various venues and have also performed with re-known artists like Ustad Rahat Fateh Ali Khan, Mohit Chauhan, Atif Aslam, Priyanka Chopra, Aamir Khan, Hard Kaur etc. Nasha has been awarded as The Best B and from North India by Times Music Group and have been the winners of Mtv Rockathon 2010. Their touching melodies and lyrics are not only inspiring but hopeful.
DHOL FACTORY:
A high energy act, that has all the favourite traditional Punjabi and Hindi songs performed together, with a constant backing by numerous dhol players. Imagine the pure vibrations on the stage, as Arjun Arry and some of the most popular folk singers sing your favourite tappas and boliyaans, to the beat of at least a dozen DHOL players..
About Saregama India Ltd:
Listed on the NSE and BSE, Saregama India Limited, is India ’s largest and best-known music rec or ding company.
F or merly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India , one of the biggest in the w or ld. The ownership of nearly 50 per cent of all the music ever rec or ded in India also makes Saregama the most auth or itative reposit or y of the country’s musical heritage. Saregama has now exp and ed into other branches of entertainment – it is involved in production and distribution of motion pictures, television software, digital content, and home entertainment. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.
About Bindass:
Launched in September 2007, Bindass is the first 360 degree Entertainment Br and for Indian Youth. Bindass’ br and values of being fun, frank, and fearless and Indian has created a community building platform to bring Indian Youth together using the power of TV, Movies, Web, Mobile , Ground and Campus Activities. Offering a unique blend of programming in well researched genres that attract the Youth –Action Thrillers, Comedy, Magic, Reality, Game Shows. To date Bindass has reached 64% of Indian Youth.
